![]() While the commercial perfume industry continues to be dominated by big European fragrance names like Dior and Chanel, the independent scene is growing fast - especially in Los Angeles, which is now considered a hub. Since that unlikely lightbulb moment at the dentist’s office, and a move back to California, Sanchez has become part of a new generation of local independent perfumers who are getting international attention while pushing the industry to become more accessible, more artistic, and more diverse. ![]() I wonder if I can do this? And if I could do it, then I can be a part of the solution.” Sanchez thought to himself, “Is fragrance one of those industries that desperately needs some disruption, some diversity, some youth?” And then he made a decision: “I’m crafty. Most of the perfumers were men, and all of them were white Europeans. ![]() He had two thoughts at once: This is the creative outlet I’ve been looking for, and none of these people look like me. ![]() He was mindlessly flipping through a GQ magazine, when an article about the people who made famous perfumes caught his eye. About five years ago, Matthew Sanchez sat in a dentist’s office waiting room in Virginia. ![]()
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